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06.15.06

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SPONSOR DISPLAY PROGRAM

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A limited number of advertising sponsor displays are available, exclusively to national brands, within the private surroundings of select American Airlines Admirals Club locations. Sponsor displays are showcased in a 22" x 28" wall-mounted frame or a 22" x 28" free-standing sign holder.

SPONSOR DISPLAY ADMIRALS CLUB LOCATIONS
Advertising sponsor displays are available in all 42 Admirals Club locations worldwide. Displays within Admirals Club locations vary but include reception area, near coffee bars, and Business Centers.

27 Domestic Admirals Club Locations

Atlanta Austin
Boston Chicago (2)
Dallas/Fort Worth (4) Denver
Kansas City Los Angeles  
Miami (2) Newark

New York Kennedy (2)

New York La Guardia
Orange County Philadelphia
Raleigh/Durham St. Louis
San Diego San Francisco
San Jose Washington Dulles
Washington National  

 

15 International Admirals Club Locations

Bogota Buenos Aires
Caracas Frankfurt
London Heathrow Mexico City
Panama City Paris

Rio de Janeiro

San Juan
Santiago Santo Domingo
Sao Paulo Tokyo
Toronto  

2006 CLOSING DATES
Display Period Space Deadline Materials Deadline
March February 1 February 13
April March 1 March 16
May April 3 April 13
June May 1 May 16
July June 1 June15
August July 3 July 14
September August 1 August 16
October September 1 September 15
November October 2 October 16
December November 1 November 13
January 2007 December 1 December 13
February January 3, 2007 January 16, 2007
 
ADVERTISING RATE*
$3,950 gross per display per month
*Three month or three Admirals Club placement minimum required



ABOUT AMERICAN AIRLINES ADMIRALS CLUB LOCATIONS
American Airlines VIP lounges offer offer frequent travelers a refuge from airport terminals before, after and in-between flights. Members can simply relax in the comfortable and sophisticated surroundings, or catch up on work, utilizing state of the art business equipment and technology in executive conference rooms and business centers. Either way, Members enjoy unparalleled professional service. American Airlines offers 42 Admirals Club locations worldwide.

ADMIRALS CLUB MEMBER PROFILE*

  • Men. (78%) Women. (22%)

  • Affluent. Report an annual HHI greater than $250,000 (41%);
                    Net worth $1 million+ (56%)

  • In the prime of their life. Between the ages of 21 and 49 (44%)

  • Spouses. Married (74%)

  • Parents. Have children (40%)

  • Leaders. Senior Management (24%); Owners (12%); CEOs (12%)

  • Well-traveled. Spent $5000+ on hotels for business (68%)

  • Breadwinners. Single-earned income household (55%)

  • Real Estate Owners. Own real estate investments (81%);
                    Own second home (38%)

  • Investors. Own Stocks/bonds/mutual funds or Money Markets (85%);
                    Spent $400,000 in real estate investments in past year (24%)

  • On the go. In past year spent $5,000+ on dining (51%) or $3,000+ on entertaining out (83%)

  • Big Spenders. In past year spent $10,000 on vacations (37%); Spent $3,000+ on jewerly/watches (41%); Spent $40,000+ on an automobile (58%); Plan to spend more on luxury items (somewhat likely or highly likely) in next year than last year (70%)

  • Receptive to your brand. Willing to receive items/gifts in the Admirals Clubs in conjunction with special promotions (84%)

  • *Source: 2005 Celebrated Living Online Reader Survey based on responses from 5,039 Admirals Club members. AC 1/24/06

    Contact your Account Manager for total guests by market and/or by Admirals Club location.


    SPECIFICATIONS
    American Airlines Publishing® manages display printing and distribution. Display posters will be vertical / portrait only, and printed on ink jet commercial stock.

    - Display trim size is 22" wide x 28" high (55.88 x 71.12 =cm)
    - B
    leed size is 22.5" x 28.5" (57.15 x 72.39cm)
    - L
    ive area is 20" x 26".

    Digital file format options TIFF-IT/P1, PDF& EPS/TIF. For technical questions, contact Eva Wojnar, Electronic Prepress Manager at 817.967.3781 or eva.wojnar@aa.com. Hard copy proofs required.

    Click Here for complete specifications in PDF format

    Ship proofs and materials via trackable carrier to:
    American Airlines Publishing Production
    ATTN: Manuela Casados
    4333 Amon Carter Blvd., MD 5374
    Ft. Worth, TX 76155
    817.967.1794


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